BBVA’s financial education programs have benefited over 29 million people since 2008

In 2020, 13.3 million people accessed financial education informational content available on BBVA’s digital channels. More, 319,395 people directly benefited from specific programs launched by the entity in all the countries where it is present.

BBVA, true to its goal of bringing the era of opportunity to all, has adapted to the circumstances brought on by the pandemic to provide quality educational programs, activities and content on financial education and financial health in 2020.

The bank has made a long-term commitment to financial education. In 2008, the bank launched its Global Financial Education Plan contribute to improving the financial health of people by helping them to develop their financial capacities and skills through physical and digital channels, focusing on three lines of action:

Financial education for society

This line is designed to help stimulate the acquisition of financial knowledge, skills and attitudes in companies through BBVA’s footprint. To achieve this objective, the Group is developing programs, the only two and via third-party partnerships. The ultimate goal is to improve people’s understanding of key financial concepts and to drive behavior change regarding economic decision making, to help them improve their financial health.

In 2020, BBVA continued to focus on financial education of the vulnerable population contrast with initiatives aimed at the school population, as the education sector has started to integrate these subjects into school curricula.

Due to the health restrictions caused by the pandemic, all financial education programs have been adapted for digital channels. BBVA volunteers played a central role in the digital transformation of programs so far taught face to face, increasing their involvement and participation in financial education actions.

The digital transformation of financial education programs is here to stay. BBVA Argentina launched its digital financial education platform in 2020. In April, BBVA USA has migrated transformed its program into a series of virtual workshops led by BBVA volunteers, all experts in the field.

For its part, BBVA Mexico has stayed true to its commitment for yet another year, providing financial education opportunities to clients and clients through its online workshops and webinars, as well as other services such as its financial coaching service and Colombia, the financial education program allowed to learn practically the basic concepts of economics and personal finance. In Spain, the emergency situation and the closure of schools forced the bank to interrupt its “You finanzas, you future (Your finances, your future) ”, promoted by the Junior Achievement Foundation and the Spanish Association of Banks, for students aged 13 and 15. The program resumed in virtual format at the end of 2020.

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