Mastercard launches its very first musical album: Priceless

  • Latest milestone in Mastercard’s sonic brand journey
  • Album available first on Spotify, the most popular audio platform in the world

Cannes, France – Mastercard unveiled its first-ever musical album titled Priceless® at the Cannes Lions Festival of Creativity. The album, available first on Spotify and then on other streaming platforms, features 10 songs from 10 artists from around the world. Each song incorporates the recognizable melody of the Mastercard brand sound.

To further its commitment to music fans and emerging talent, Mastercard has partnered with famed producer Timbaland’s Beatclub music creator platform. Inspired by the original songs developed for Mastercard’s album, up-and-coming Beatclub music makers were mentored by Timbaland as they remixed two standout tracks.

“Our first-ever musical album featuring the original and inspiring work of 10 rising stars takes our approach to innovative sound branding to an even higher and unparalleled level,” said Raja Rajamannar, Mastercard’s chief marketing and communications officer and president. of Healthcare. “From Algeria to Australia and from Slovenia to Sweden, each of the artists incorporated our melody into their songs and created something that we are all really proud of! We hope others enjoy these songs as much as we do.

As part of the Beatclub collaboration, Mastercard will purchase and provide one-year subscriptions to the Beatclub platform to hundreds of up-and-coming creators from disadvantaged communities.

“This partnership was a natural fit given Mastercard and Beatclub’s shared goal of supporting artists and the industry,” said Timbaland. “Together, we elevate emerging artists through the power of music and mentorship. Providing platforms, tools, and connections for creators to pursue their passions opens the door for countless artists to break into an often impenetrable industry.

Mastercard worked closely with executive producer Niclas Molinder to find artists who span a variety of cultures, languages ​​and genres – a central part of the album’s identity. Each artist was tasked with incorporating the trademark melody into their song, demonstrating how the audio trademark can be used in innovative ways. The full album will feature tracks from up-and-coming artists including Michael Rice (UK), Shiraz (Lebanon), Good Harvest (Sweden), Alma Lake (Colombia/USA), Raees (Algeria), Tejas (India) ), Nadine Randle (UK/Sweden), Tania (Australia), Elle B. (USA) and Amaya (Slovenia).

The music will be showcased at a launch party with Spotify, Mastercard’s exclusive launch partner and the world’s most popular audio platform with 422 million users in 183 markets. As a global leader in their respective industry, Spotify is committed to uplifting and supporting emerging artists and will provide them with an even broader platform to connect with a strong global audience of listeners and fans.

Mastercard has a long-standing relationship with the music industry, through its Priceless platform and works with artists like Jennifer Hudson, SZA and others.

ABBA’s Björn Ulvaeus, co-founder of Sessions, a music creator empowerment platform and Beatclub partner, said, “Mastercard’s one-of-a-kind album and Beatclub partnership highlights light support for emerging artists and creators, which will help these talented artists gain recognition globally.

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About Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside our company. With connections in more than 210 countries and territories, we are building a sustainable world that unlocks invaluable opportunity for all.

About Beatclub

Beatclub is the world’s leading marketplace that connects the music-making community with record labels, publishers, game companies, TV and film companies, and artists. Beatclub’s NFT Portal helps artists, producers, and songwriters collaborate to create NFTs. Beatclub is the brainchild of Grammy Award-winning super-producer Timbaland and his longtime business partner, Gary Marella. Beatclub allows creators to sell, buy, or license beats, loops, samples, acappellas, and more. It allows them to customize their licenses, allowing creators to set their terms for publishing, royalties, master rights, and fees. This empowering, creator-centric model has attracted an impressive roster of elite producers, songwriters, and artists to join the platform, including Justin Timberlake, J. Cole, Mike Dean, Cash Money AP, Tommy Brown , Jozzy, Larrance Dopson, Federico Vindver. , Boogz, Tainy, Angle Lopez, Mike Will Made-It and thousands of new members. beatclub.com

Mastercard communications contact:
Rama Alsayegh, [email protected]