The World Trade Centers Association focuses on business opportunities in Africa during its 2022 General Assembly “Exploring New Horizons”

AI-powered matchmaking platform to once again foster global B2B networking in a 100% virtual business conference

NEW YORK, April 8, 2022 /PRNewswire/ — The World Trade Centers Association® (WTCA®) — an international trade organization connecting more than 300 World Trade Centers® (WTC®) sites in nearly 100 countries — will hold its annual General Assembly (GA) of the WTCA 2022 with focus on business opportunities in Africa. This year’s event will once again be free and hosted virtually with an artificial intelligence (AI) powered B2B matchmaking platform to maximize the time spent building business relationships between attendees around the world. entire. Organized by the WTCA team at New Yorkthe business conference will be held from monday april 18 for friday april 22.

(PRNewsfoto/World Association of Malls)

The GA will bring together WTCA members and their global business networks of leaders from business, government, academia, media and international organizations, reflecting the WTCA’s diverse global footprint. With the theme “Exploring New Horizons”, the 2022 GA promises to be a unique and engaging week-long event, demonstrating the strength of the WTCA network and offering attendees the opportunity to learn from leading experts. and connect virtually via the matchmaking platform.

“For the second year in a row, we are thrilled to host the GA virtually and offer AI-powered B2B matchmaking for free to all attendees. This platform is an efficient and effective way to find business leads in the around the world, and has become a huge advantage in improving our network’s ability to connect and facilitate commerce for our members and their business networks,” said John E. Drew, Chairman of the WTCA Board of Directors. “Furthermore, with a renewed focus on business in Africawe hope this GA gives you some insight into the opportunities available at next year’s GA, which will take place at Accra, Ghana by the Accra World Trade Center.”

This year’s GA will feature two half days of live programming, starting on April 19 with WTCA members-only programming to provide updates from the WTCA Board and senior management, as well as the nine Member Advisory Councils (MACs) covering agriculture, business clubs , conferences and exhibitions, real estate and business services. On April 20the final day of the GA Main Stage lineup – which is open to all attendees – will include a keynote with Atsuko Toda, Acting Vice President for Agriculture, Human and Social Development of the African Development Bank; a fireside chat with Soji Awogbade, Partner and Head of International Trade, Energy & Natural Resources, and Agriculture Practice Groups at ǼLEX, on the African Continental Free Trade Area (AfCFTA); as well as a round table on doing business in Africa with WTCA members from AlgeriaIvory Coast, Ghana, Mauritius and Nigeria. The day will conclude with the kick off of the 2023 General Assembly. Live programming is open to all attendees, unless otherwise specified for “WTCA members only” and will be hosted in English with simultaneous translations into French and Spanish.

Available to GA attendees 24/7 all week from April 18 to April 22 across all time zones, the AI-powered matchmaking platform uses an algorithm to collect and process each event attendee’s individual interests, providing them with the means to discover the right content, foster meaningful connections with relevant matches and achieve individual goals. The tool also has the ability to learn from attendee interactions, further improve real-time match relevance, and instantly schedule one-on-one virtual meetings. Industry sectors represented by GA 2022 attendees include: agriculture; Automation and automotive; Construction Engineering; Energy, Electricity, Gas, Oil, Renewable Energies; Fintech, enterprise software, data, computing; Food and drinks; Metals and Mining; Pharmaceuticals, healthcare, medical devices; Real estate development, rental, leasing, sale; Tourism & Hospitality; and Transport, Logistics, Telecommunications.

“With the addition of the AI-powered matchmaking tool to our annual offerings, the association now offers 24/7 matchmaking globally, across all industries and sectors,” said Robin van Puyenbroeck, Executive Director-Business Development of the WTCA. “The platform is transparent and easy to use, allowing attendees to participate in relevant B2B meetings while its algorithm does the work for them. We strongly encourage all companies looking for new connections to attend this GA. year. This is an opportunity you don’t want to miss.”

For more information on the 2022 WTCA General Assembly, please visit Also follow #WTCAGeneralAssembly on social media.


World Association of Commerce Centers (WTCA)
Chanelle Kasik
Telephone: +1 212 432 2644
Email: [email protected]

About the World Trade Centers Association (WTCA)
The World Trade Centers Association (WTCA) is a network of more than 300 highly connected and mutually supportive companies and organizations in 92 countries. As the owner of the “World Trade Center” and “WTC” marks, the WTCA grants exclusive rights to these marks for members to use in conjunction with their independently owned iconic commercial properties, facilities and service offerings. Through a strong portfolio of events, programs and resources it offers to its members, the WTCA’s goal is to help local economies thrive by encouraging and facilitating trade and investment through the world through member engagement. To learn more, visit



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SOURCE World Association of Malls