Travel, Tourism & Hospitality Launch of Action Travel in the MENA region

Action Global Communications, an integrated international communications network spanning three continents, is expanding its dedicated Action Travel division into the MENA region.

The expansion of Action Travel in the MENA region will see Action UAE – the agency’s regional hub – leverage the parent group’s integrated global marketing and communications experience in travel, tourism and destination promotions. to pivot revolutionary creative campaigns for regional clients operating in the travel, tourism and hospitality industries. .

Russian study shows persistent appetite for UAE market

The launch follows a joint study by Action Travel and the Association of Russian Tour Operators (ATOR) which highlighted growing consumer demand to travel to the United Arab Emirates. The study, which surveyed 115 Russian tour operators, found that the booking window in 2021 has shrunk and is, on average, just three weeks from the booking date. For the United Arab Emirates in particular, this booking window has been reduced from 65-70 days to 60-70 days.

The duration of inbound Russian tours in 2021 remains 9-12 nights on average, although operators who served the premium segment during the pre-pandemic period note that around 15% of repeat customers opt for stays of 15-20. nights this year. At the same time, travelers’ preferences when choosing accommodation have clearly changed, with all tour operators noting a 35-40% increase in the share of four- and five-star hotels compared to bookings in 2019 and Q1 2020.

With a rich history of overseeing integrated travel communications in regional markets, Action UAE has a MENA heritage dating back to 1994. The agency’s market offices in Morocco, Tunisia, Algeria, Egypt, GCC and Levant regions have awarded numerous border-wide winning campaign awards in several markets.

“With the success of the UAE’s vaccination program bolstering the country’s contribution to a rebound in the global travel industry, travelers to the region – notable for their preferences for a high-end luxury experience – are a A key source market for global travel, tourism and hospitality players who are immediately considering recovery, ”said Euan Megson, Managing Director of Action UAE. “By expanding Action Travel into the MENA region, our tailor-made regional offering draws on half a century of travel communications expertise, cutting-edge tools and next-generation channel optimization tactics that can help industry players to navigate and adapt to an ever-changing global travel industry.

The UAE Action Travel expert team currently provides 360 strategic communications, public relations, digital marketing, stakeholder engagement, business relations, event management, crisis communications and strategic advice to some of the most renowned brands. in the world in the fields of travel and tourism, aviation and the hospitality industry.

Guests include Ministry of Culture and Tourism – Abu Dhabi, German National Tourism Board – GCC, Cathay Pacific, Zabeel House The Greens by Jumeirah, Souk Madinat Jumeirah, Jumeirah Beach Residence and more. Global Action Network also provides a wide range of communications services to Vietnam Airlines and Etihad Airways, Monaco Tourist Authority, Visit Dubai, Singapore Tourism Board and Kanika Hotels & Resorts, to name a few. only a few. Action Global Communications has also provided strategic communications services to British Airways for 48 years.

Action Travel communications experts have close working relationships with international travel agencies and tour operator associations, as well as access to influencers at all levels, broad access to global travel data and expert information in the field, the team closely monitoring new trends and the industry. nuances in each target market.

“As an agency proud to innovate and create meaningful new connections for our clients and their audiences, we are continually diversifying our offering and embracing change,” said Chris Christodoulou, CEO of Action Global Communications. “While the travel and tourism industry must have pivoted over the past year, we admire the resilience of brands as they look to the future with strategic and creative thinking. The travel industry will come back with a vengeance, as most of us are lifelong travelers who really miss it. Some call it “revenge trip” and we want to help our clients prepare for it. “- TradeArabia News Service


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